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Preview: World Bulk Wine Exhibition

The current global uncertainty makes business platforms such as WBWE – taking place at the end of the month – more essential than ever, according to Otilia Romero de Condes, CEO, World Bulk Wine Exhibition. 

This year has seen some of the largest disruptions to global shipping, resulting in poor reliability and lumpy arrivals of shipments, along with rising fuel and freight costs. However the World Bulk Wine Exhibition, which takes place on 21 and 22 November, at RAI, Amsterdam, in the Netherlands, will provide “a stable context, in which wineries can find the best commercial outlets for their products”, Romero de Condes said.

“Business is always our greater highlight – the possibility of discovering 80% of the world’s harvest in just two days at a single location,” she explained. “That includes being capable of accurately assessing market trends before anyone else and anticipating whatever comes next so that our clients can be prepared.”

She notes however that the world has changed and wineries must be flexible and capable of adapting to what the market demands.

“De-alcoholized wines, alternative packages, new consumers, and rather sophisticated oenological products are on the rise,” she noted. “The endless possibilities offered to quality wines and private labels by bottling at destination, using alternative packages such as cans or taps, bag-in-box design, and many other issues have turned bulk wine into the most creative business at present.”

Bulk wine has never been so popular, which Romero de Condes argues is because it is the core of current market trends: sustainability, alternative packaging methods, and bottling at the destination.

“We will tackle all these topics at the conference that will play a key role in the fair,” she said.

This year’s WBWE will therefore be firmly focused on key trends such as sustainability, the possibilities offered to quality wines and private labels by bottling at destination, as well as alternative packages such as cans or taps, and bag-in-box design, with a panel of experts coming to share their experiences.

These include: Alessandra Costa, founder, and creator from Sfusobuono, an Italian start-up standing out for its concept of selling bag-in-box online; as well as leading logistics companies such as WSSA (Wine & Spirits Shippers Association), whose representatives will be tackling topics including risk management and bulk wine transportation.

The show will host producers from 22 wine-producing nations, including Argentina, Australia, Bulgaria, Canada, Chile, France, Georgia, Germany, Hungary, India, Italy, Macedonia, Moldova, Portugal, Romania, South Africa, Spain, Sweden, Ukraine, the UK, the US, and also Uruguay.

Read more: 

Bulk wine: smooth sailing?



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