Champagne Lanson to launch Le Vintage 2012 at TFWA Cannes
Champagne Lanson is launching its Le Vintage 2012 in celebration of the wine’s 10th anniversary at the TFWA World Exhibition in Cannes next month.
Le Vintage 2012, which is characterised with notes of candied fruit, dried apricots, almonds, acacia honey and sweet spices, will make its debut in Blue Village at stand C8 from 2 – 6 October 2022.
Lanson head of travel retail Edouard De Boissieu said: “We are very excited to be bringing this exceptional Vintage 2012 to Cannes and look forward to hearing the retailers’ response.”
De Boissieu explained: “At Champagne Lanson we continue to be committed to global travel retail as a vital channel for our business and we are quite optimistic about the remainder of 2022. The last two years have been very difficult, but the Champagne category generally performed very well in 2021. As travel restrictions continue to ease, we expect to see a similar rapid recovery for Champagne sales in global travel retail, where the category is currently over-performing within the sector, as consumers want to celebrate after the difficult years.”
He added: “We are aware that the rising cost of living may affect this strong performance but at the moment Lanson seems to be holding its own. We are delighted that the travel retail industry is seeing real recovery and expect a very positive week in Cannes.”