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RTD cocktail brand Buzzballz launches in the UK
The US’s biggest-selling single-serve premixed cocktail, named Buzzballz, has now become available in the UK.
The brand, which includes six varieties, will be available from this month via exclusive distributor, Hammonds of Knutsford.
In the US, the brand is on target to sell 100 million cocktails this year after having successfully tapped into the grab-and-go marketplace and in the UK, the strategy is for the drinks to answer the same consumer need, specifically targeting the 25-40 year old consumer looking for convenient premium cocktails to take with them while out and about.
BuzzBallz founder Merrilee Kick said “We’ve created a real buzz in the US and we know there’s a huge appetite in the UK for fun, convenient ready-to-drink cocktails that pack a punch. The RTD market is a fast-growing category, yet it is crying out for more innovation and excitement. We believe that BuzzBallz can deliver this”.
Hammonds brand director Tim Dunlop added: “As the UK gears up for the summer, consumers are seeking out exciting new experiences in a big way, and the colourful BuzzBallz range provides a fantastic solution. They are fun, different and great for sharing with friends. For the launch we have selected the four best-selling US flavours, plus two new variants: spicy Chili Mango and on-trend Espresso Martini”.
The six variants available in the UK will include flavours: Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini. All of the 200ml 13.5% ABV cocktails are set to retail at £3.50 each.