Pernod Ricard launches digital labelling for its products
Pernod Ricard has revealed the launch of a digital labelling project that it plans to roll out across its entire portfolio.
The project, which will involve every bottle of Pernod Ricard’s brands carrying its own QR code on its back label is being implemented to offer consumers more transparency on ingredients and health information.
Once scanned with a smartphone, the labels will redirect consumers to a webpage containing relevant information for each product.
Information available to consumers will include: A list of ingredients and full nutrition facts, information about the health risks associated with the consumption of alcohol, and where to find relevant information, responsible drinking guidelines issued by government authorities, including information about standard drinks and who should not drink alcohol, as well as a link to a consumer information website.
Alexandre Ricard, chairman and CEO of Pernod Ricard said: “As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily. I am proud that Pernod Ricard continues to be an industry pioneer in spearheading such a proactive initiative.”
The company has revealed that all the available content will be adapted to local specificities, in particular local drinking guidelines that vary from country-to-country, displayed in the local language.
The digital labelling will be rolled out globally after a pilot phase in Europe from July and is expected to include all brands in Pernod Richard’s portfolio by 2024.