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Italian Wine Experience pop-up store debuts in Hong Kong
Italian Trade Agency (ITA) unveils Discover Italy, Hong Kong’s first Italian Wine Experience Store, from now till 22 June.
The pop-up store is now opened at Times Square in Causeway Bay from now till 22 Jun, 2022. The first edition of Discover Italy offers a variety of cultural experiences in the theme of Italian wine, spirits and food pairing ideas.
Being held in two phases, the store wil altogether cover over 300 wines and spirits from all 20 regions.
Apart from famous Italian wine regions such as Chianti, Barolo, Brunello di Montalcino and Prosecco, the store aims to introduce a wide range of local indigenous varieties from north to south, highlighting the food-friendliness of the wines and great value.
Phase 1 will focus on the Northern Italy with renowned Aosta Valley, Piedmont, Liguria, Lombardy, Trentino-Alto Adige, Veneto, FriuliVenezia Giulia and Emilia-Romagna. Ranging from lovely sparkling wine of Franciacorta, fragrant white wine of Friuli, elegant red wine of Barbaresco, to full-bodied red wines like Amarone.
Phase 2 will be moving down to Central and Southern Italy, including Tuscany, Umbria, Lazio, Marche, Campania, Abruzzo, Molise, Apulia, Basilicata, Calabria, and the island of Sicily and Sardinia. That includes crisp and lively white wine of Vernaccia di San Gimignano and powerful red wine made with Primitivo or Nero d’Avola grape. Elegant wines from high altitude regions made with Nerello Mascalese will also be showcased.
Apart from wine, popular Italian spirits and liqueurs such as Amaro, Grappa and Amaretto, will also be available in the store. Visitors will have a chance to learn more about the authenticity and versatility of Italian spirits and liqueurs in cocktails and create classic Italian cocktails such as Negroni, Spritz, and Americano, effortlessly at home.
On every Thursday and Saturday, masterclasses, which will serve a selection of wine with several specially selected Italian food products, will be held for further excursions on Italian wine regions. During the event, guided tasting led by on-site wine experts would also offer Italian wine learning experiences for the guests.