Young Master launches Asian flavoured highball RTDs
Hong Kong craft brewery Young Master has introduced new product range HIGHERTHAN, a collection of canned, highball-style cocktails with an Asian flair.
According to the brewery, its new HIGHERTHAN series of ready-to-drink cocktails are part of a strategy to expand beyond its new core beer portfolio. The new expressions contain “evergreen flavours”, which hail from all over the Asia Pacific region.
The brewery used the covid lockdown time to delve into the R&D category. From crafting bespoke spirits in partnership with distilleries around the world to designing edgy yet elegant flavour combinations, the process drew much from the same spirit of innovation that underpins the brewery’s DNA.
The first three products in the range include “Mala Mule”, a classic Mule buzzing with Málà spicy heat, a “Salted Lime Highball”, and an “Iron Goddess Tea Whiskey Highball”, infused with king grade Iron Goddess tea.
The series will debut in Singapore in June via Young Master’s own team on the ground and will launch on the US market later this summer in partnership with B United International.
As one of Asia’s highest rated and most awarded craft breweries, Young Master prides itself on making a wide range of exciting beer styles. The company fully owns and operates two brewing facilities in Hong Kong, including the Wong Chuk Hang Brewery which operates the largest craft beer brewhouse in the city.
Its facilities also house Asia’s largest wood barrel aging program and a custom-built oak foeder for a mixed-culture fermentation programme.