Laurent-Perrier collaborates on Champagne chip shop scrap snack
Foie gras, caviar, white truffle – Champagne is usually served with culinary delights which come at a less than delightful price tag. However, a new affordable snack plays on an often overlooked pairing.
Made For Drink has taken inspiration from across the globe, with Australian-inspired chicken salt fries and salami chips reminiscent of Hungarian Kolbasz. For the collaboration with the prestigious Champagne house they looked closer to home, at the bottom of a chip bag to be precise.
Premium sparkling wine, with its fresh acidity and rich brioche aromas, works wonders with humble fried fish and chips. Indeed, Olivier Krug, sixth generation director of the Krug wine house, confessed that he enjoys a glass of Champagne with the British dish.
Company founder Dan Featherstone said that “we’ve long wanted to showcase the timeless “whispered truth” that a bag of fish & chips and a glass of Champagne remains one of the most highly prized food & drink marriages of all time.
Evoking the hidden, often slightly greasy, detritis of takeaway fish and chips, the snack contains several elements. Scraps of batter (otherwise known as “bits” or “gribbles”, depending on where you are in the UK), thin-cut fries and crunchy peas seasoned with salt and malt vinegar are united to provide what Featherstone calls “a playful take on a timeless classic”.
This is not Made For Drink’s first project with Laurent-Perrier. In 2019, Featherstone developed a shichimi togarashi seasoned lotus root crisp to complement the Cuvée Rosé.
Laurent-Perrier’s marketing controller Juliet Elliot celebrated the partnership “because Made for Drink shares our values of genuine quality, family & sustainability.”
The collaboration will be available from 425 Sainsbury’s stores from 8 June for a RRP of £1.75 for a 40g bag. For 24 times that amount you can then procure a bottle of Laurent-Perrier La Cuvée NV to pair from the same supermarket.