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Pernod Ricard announces release of GTR-exclusive Cognac and blended Scotch
Pernod Ricard has added a limited Royal Salute blended whisky and Martell Cognac to its global travel retail (GTR) portfolio in Singapore.
Royal Salute 21 Year Old The Signature Blend and Martell Cordon Bleu World Cities Singapore Edition are available for consumers to purchase from Singapore’s Changi Airport. The bottlings were launched in partnership with GTR leader Lotte Duty Free.
Liya Zhang, vice-president of marketing, Pernod Ricard GTR commented: “We are delighted to share two truly unique and luxury products from Royal Salute and Martell with passengers at Changi airport. As the trend for premiumisation continues to flourish in the channel, these duty free city exclusives are perfect for shoppers on a mission to find unique and collectable items on their travels.”
To mark the release of the two expressions, an immersive pop-up was launched at Terminal 3, allowing shoppers to explore the store draped in greenery, featuring a range of Pernod Ricard’s brands.