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You can now buy beer-flavoured lollipops from Coors Light

If you’ve been thinking for a while that lollipops could improved by more hops, then today is your lucky day. Coors Light has decided it’s high time for beer-flavoured lollipops – and they’re on sale now.

Coors Light beer-flavoured lollipops

Yes, it has come to this. Witch March Madness now upon us in the form of the NCAA basketball tournament, Coors Light wants to help its customers keep a cool head among the stresses and strains of college basketball season.

That, ostensibly, is why the brand has launched beer-flavoured lollipops, formulated to taste like Coors Light beer and even featuring a foamy layer atop.

Marcelo Pascoa, vice president of marketing for Coors said of the release, “”March is one of the most stressful times of the year for a college basketball fan.

“During all the incredible highs and lows of March basketball, Coors Light is the brand to bring a moment of chill.”

But how, exactly, do lollipops help with all this?

“If there are strong emotions around us, it’s very easy to be swept up in them. I believe that something as simple as a lollipop could have a calming influence in an emotionally charged situation,” said Donald E. Gibson, a professor at Manhattan College in a statement for Coors.

“Will it work?” Pascoa mused. “We don’t know, but we can’t imagine anyone has ever been unhappy or angry with a lollipop in their mouth, so we wanted to give the Coors Light Chillollipop experiment a try.” Scientific.

Six-packs of Coors Light Chillollipops are available for purchase for $3.17 from throughout March Madness.

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