Patrón Tequila joins the NFT market
Patrón Tequila has teamed up with BlockBar.com to launch its first-ever NFT with a bottle of its limited-edition Patrón Chairman’s Reserve.
The exclusive aged Tequila made of 100% Extra Añejo has, until now, never been released to the public, and purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve. Only 150 individually numbered bottles will be available exclusively on BlockBar.com.
The Patrón Chairman’s Reserve has been aged in a combination of Sauternes (80%) barrels and barrels made from both French limousin and new American oak in the barrel room at Hacienda Patrón.
The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered and packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels that allow light to illuminate the liquid inside.
The resulting Tequila has tasting notes of honey, butter and caramel followed by citrus touches of orange and tangerine.
Kathy Parker, president and global chief marketing officer for Patrón said: “We’re thrilled to be working with BlockBar as the first Tequila brand on the platform and for Patrón Tequila’s first-ever foray into the NFT market with the launch of Patrón Chairman’s Reserve. As one of the few brands that still makes Tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”
The cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, safely trade its NFT version within the BlockBar.com marketplace, keep in their virtual bar or gift it through BlockBar’s new gifting offering on BlockBar.com
Dov Falic, co-founder and CEO of BlockBar added: “We’re excited to be a part of this innovative milestone for both Patrón Tequila launching its first NFT, and BlockBar teaming up with Patrón – the number one ultra-premium Tequila – as the first Tequila brand on our platform.”
The first-ever Tequila NFT from Patron will become available at 10am EST on Tuesday 25 January and will be priced at 1.5 Ethereum (ETH) equivalent to approximately US$4,500.