Jam Shed mulled wine pub partnership returns this Christmas
Jam Shed is back with its ever popular Mulled Wine Christmas campaign this festive season, which will see Accolade Wines partner with 450 Marston’s pubs across the UK.
The campaign comprises 300 branded Jam Shed urns and Mulled Wine Kits being distributed to pubs to aid them in their quest to offer a mulled wine serve.
Each participating pub will receive a mulled wine sachet and handy recipe guide to help them create the perfect mulled wine for their customers to enjoy this festive season.
Accolade Wines’ Jam Shed considers their Shiraz the perfect base for a delicious mulled wine serve.
Lindsay Holas, Brand Manager at Accolade Wines, said: “Christmas last year wasn’t quite what any of us had in mind. Whilst mulled and other festive flavours always do well during this period, offering comfort and familiarity, its sure to be appreciated this year more than ever. It is also important to us to support the on-trade during what looks to be a bumper festive season and this campaign will help operators encourage trade up where possible with seasonal serves.
“Jam Shed Shiraz is the ideal base for mulled wine and the recipe is an easy and delicious way of creating a special Christmas moment. We recommend that outlets position the Jam Shed urn on a visible area of the back bar to increase rate of sale and get their customers in the festive spirit.”