Bacardi launches ‘Twistails’ cocktail pods into GTR
Bacardi Global Travel Retail has launched ‘Bacardi Cocktails pods powered by Twistails,’ a new creation for making cocktails anywhere.
The “innovative solution to make bar-perfect cocktails every time” and transform “the on-vacation and at-home drinking experience” is set to give consumers “the ability to play the role of professional bartender wherever they are,” said the drinks giant.
Describing the new launch, Bacardi revealed that “the process is simple, just add water and ice to the Twistails shaker, attach the strainer, the cocktail pod of choice and twist. Shake well and a bar-perfect cocktail is ready in seconds”.
The pods, which will launch into global travel retail, will feature three classic rum cocktails featuring the signature Bacardi rum Carta Blanca include a Bacardi Mojito, Bacardi Strawberry Daiquiri and Bacardi Rum Punch.
Ignacio Vázquez, global head of marketing, Bacardi global travel retail said: “With the launch of Twistails we are creating a new incremental category in travel retail combining iconic spirit brands, innovation and convenience as a perfect solution for travellers. We want to show consumers you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home or on vacation – it can be as easy as a twist and a shake!”
The starter pack includes the Twistails stainless steel shaker, strainer and six pods (which includes two of each cocktail), which will retail at £26 (US$35). A replenishment pack of six single cocktail pods will also be available, retailing at £22 (US$30). The cocktail pods range from 38.1%-ABV to 43.7%-ABV depending on the cocktail. Each pack contains six pods of 50ml each. The finished cocktails (120ml) range from 9.5%-ABV to 10.9%-ABV.
The cocktail pods use a dual chamber which are filled with Bacardi rum and natural flavours. Both the cocktail pods and the packaging are recyclable. There are future plans for additional pods from the Bacardi portfolio of spirits.