California Wine Month returns to Hong KongBy Alice Liang
California Wine Month will return this summer for its third edition, and will see the California Wine Institute partnering with key industry leaders in Hong Kong on a series of events and seminars.
Through California Wine Month, the CWI aims to introduce wines and terroir from the Golden State and its wine lifestyle to Hong Kong.
Throughout this July and August, the wine month will bring an array of restaurant offers, retail discounts, special events, educational seminars, live-streamed shows and social media promotions to live.
Aside from these offers across the city, the California Wine Institute will be bringing Hong Kong its own version of California’s iconic summer concerts, a tradition in California’s Wine Country starting decades ago. The organiser will promote the deep-rooted culture and California’s wine lifestyle through an exclusive online concert with one of Hong Kong’s most promising singer-songwriters Serrini. The concert will be live-streamed on California Wine Hong Kong’s Facebook page and YouTube channel on 8 July.
Other special highlights include special Facebook Live sessions hosted by key figures from the industry, including Bernice Liu, actress-turned-wine enthusiast who produces her own wine label Bellavizio, as well as Ronny Lau, esteemed wine author, columnist and Chairman of Hong Kong Wine and Spirits Writers Association, and Elaine Chukan Brown, California based wine expert.
During this period, numerous restaurants have partnered up with us this California Wine Month, and each restaurant will have their own special discount, savings or promotion for California wines. Some featured restaurants include Café Renaissance, ZEST BY KONISHI, Kin’s Kitchen, Smoke & Barrel and many more.
At selected partnering restaurants, there will be also a special photo competition taking place. Guests can take pictures at the restaurants with their California wines, post on Instagram and tag the organiser on Instagram @calhkwine. Ten lucky winners with the best photos will receive gifts.