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TFWA 2021 to take place this October in Cannes

The Tax Free World Association (TFWA) has announced that it is to hold its 2021 World Exhibition & Conference on 24-28 October in Cannes.

Following extensive consultation with members and local partners in Cannes, the TFWA Management Committee decided to hold the 2021 edition of the TFWA World Exhibition & Conference on 24 – 28 October.

The decision is believed to allow maximum time for brands and visitors to best prepare their participation, and take full advantage of the positive developments in the health and travel situation in Europe and elsewhere.

While the organiser will continue to monitor the situation closely, they are confident to put up the event for the industry due to the latest steps taken by the French government to allow live events, the gradual re-opening of travel in Europe, plus the effort undertaken by the City of Cannes to ensure a safe and secure environment.

Response to the Hosted Buyer Programme, launched by TFWA last week, has been very positive according to the Association, with many retailers around the world expressing their intention to attend the event. Retailers have until the end of May to register for the programme, meanwhile regular exhibitors at TFWA World Exhibition & Conference will be contacted shortly with full details of the event.

Jaya Singh, president of TFWA commented, “there is no doubt that the return to live events is eagerly awaited by everyone in our business, and there’s a huge amount of excitement about the return of our industry’s flagship event, TFWA World Exhibition & Conference. The desire among exhibitors and buyers to meet in person to help revive our market is very clear.

“Our permanent staff, Management Committee and Board have been working tirelessly with the team at the Palais des Festivals and the City of Cannes to arrange the best timing that will be beneficial to all. By selecting an end of October slot for this essential diary date for travel retail professionals, we plan to give our members and their business partners more time to prepare for a successful show. With the industry’s support, TFWA is determined to deliver a world-class platform that will allow us to establish new business foundations as we move towards recovery.”

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