Iron Maiden partner with BrewDog to release their own craft beer
Legendary rockers Iron Maiden have partnered with craft brewing giant BrewDog to release their own craft beer – a 6% ABV India Pale Lager that packs quite a punch.
Yes, Iron Maiden’s ‘Hellcat’ India Lager boasts a pleasingly citrus-forward flavour with a “no less aggressive malty backbone”, according to a press release.
The world-renowned rock band will bring their beer to market in partnership with BrewDog this fall exclusively in the United States, where the IPL is also brewed.
“I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the U.S.,” Bruce Dickinson, Lead Singer of Iron Maiden said. “I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style. When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together.”
“We’re thrilled to partner with a world-renowned rock band like Iron Maiden,” added James Watt, CEO and co-founder of BrewDog. “Iron Maiden, like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish—an epic beer worthy of this massive collaboration.”
Back in 2013, Dickinson partnered with family-owned Robinsons Brewery to release Iron Maiden’s Trooper beer. The tipple has sold over 25 million pints worldwide, and has been exported to over 60 countries, according to a press release.
Last year, BrewDog joined forces with US metal band Lamb of God to release a non-alcoholic beer. You can read more on that here.