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Double impact: Finca Las Moras

Finca Las Moras, one of the largest wineries in Argentina, and its third-largest exporter, has launched a range of Fairtrade and organic wines in the UK.

Based in San Juan, Finca Las Moras ships its wines to more than 70 countries, and is prioritising sustainability and eco- friendly innovation. The winery, which was founded in 2003 and is owned by Grupo Peñaflor, has always worked to create modern and innovative wines “that set trends in Argentine oenology”, and its latest ranges are no exception.

A sustainable philosophy runs through the entire Finca Las Moras estate and business, not only encompassing caring for the environment, but also looking after the people who help make its wines.

The winery said the new Fairtrade and organic ranges – Finca Las Moras Fair Trade and Finca Las Moras Orgánico – “represent the purity of the land, care for nature, the soil and the fruit”, and are a “reflection of the commitment to carry out responsible and honest practices with respect to both the environment and local communities”.

Both ranges recently gained listings in the UK in Co-op stores. Finca Las Moras Organic Chardonnay (RSP: £6) hit shelves in October 2020, while the Fair Trade Cabernet-Malbec (RSP: £7) was unveiled in February this year.

The former is described as golden in colour with aromas of pineapple and ripe apple with fruit flavours and balanced acidity on the palate. Meanwhile, the Fair Trade Cabernet Sauvignon and Malbec blend is said to have aromas of peaches, red plums and some subtle spicy notes. On the palate, it is medium-bodied, with notes of tobacco and dark chocolate as well as fine tannins. The Finca Las Moras Varietal and Finca Las Moras Barrel Select lines are already available in the UK.

The former includes “young and fresh wines” made from grape varieties which have good aromatic intensity and are designed to be consumed at any time of the day. Meanwhile, the Barrel Select line offers more concentrated wines that are aged in French and American oak. These “elegant and distinguished” wines are intended “for those who enjoy the time to drink them”.

Winemaker Eduardo Casademont said San Juan has experienced “very good conditions” this growing season, which has resulted in good grape health and balanced sugar and acidity as the winery approaches harvest time.

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