LeVecke begins distribution in AsiaBy Alice Liang
US wine, beer and spirits producer LeVecke has partnered with Hong Kong-based brand builder Milestone Beverages to leverage its key markets and channels in Asia.
Milestone Beverages, an independent Hong Kong-based brand builder, teams up with American beverage producer LeVecke Corporation to start importing and distributing their spirits, liqueurs, and RTDs, establish regional connections to establish and build visibility in Asia.
In business for over 70 years, LeVecke is a U.S. family-led company, producing a vast range of niche and premium wine, beer & spirits, sold across the USA, Canada, Mexico, Latin America, the Caribbean, part of Europe and now in Asia.
Neil LeVecke, CEO of the company, said: “We are working hard to expand our brand portfolio globally. The Asia-Pacific marketplace is an amazing region that we have operated in for decades and is a natural fit for these brands. The region has a well-developed cocktail culture and a traditional appreciation for spirits. We also could not do it without great partners. Milestone Beverages is really committed to growing our brands.”
LeVecke has long had roots in the business of craft spirits, as farmers, distillers, and blenders. Some of the signature products include PAU Maui Vodka, Fid Street Gin, and Mahina Rum made by Maui-based Hali’imaile Distilling Company, Beagans 1806 ready-to-drink cans, Three Birds Hard Seltzers, and Whiskey Row Bourbon.
“We are extremely excited and proud to work with a like-minded partner such as LeVecke, further enabling our mission to bring customers innovative, quality-driven brands, created with purpose and passion” Joe Milner, managing director of Milestone Beverages, commented.
He added, “with our complementary portfolios there are many options open to us for expansion leveraging LeVecke’s strong offering in key trend and growth categories such as hard seltzer.”
To roll out the distribution in Asian markets, Milestone Beverages will initially focus on three LeVecke brands, including PAU Maui, the multi-award vodka made of gold Maui pineapples and distilled on volcanic slopes in Hawaii; Three Birds, the ready-to-drink hard seltzer made of natural fruit juices with no added sugar; and Whiskey Row, a blend bourbon whiskey made of small-batch barrels.
Except importing, Milestone Beverages will oversee the marketing activities and implement the commercial strategies through its appointed distribution partners, beginning with Australia, Japan, China, South Korea, and Hong Kong.