Budweiser is turning all beer ‘green’ on St Patrick’s Day with renewable energy certificates
Budweiser has announced a pledge to turn all beer ‘green’ on St Patrick’s Day this year, by purchasing enough Renewable Energy Certificates to cover every beer brewed in the United States in a single day.
Forgoing the typical St Patrick’s Day frivolities as many bars and venues remain closed amid the coronavirus pandemic, Budweiser has instead decided to shed light on altogether more serious pursuits this year.
As part of its campaign for St Patrick’s Day, the brand has pledged “enough Renewable Energy Certificates (RECs) to cover the estimated electricity used to brew beer in the U.S. in one day,” according to a press release.
Despite the relative lack of opportunity for a normal St Patrick’s Day celebration this year, consumers can enjoy a beer safe in the knowledge that Budweiser has turned it ‘green’ through its Renewable Energy Certificate initiative.
“Budweiser is brewed with 100 percent renewable electricity from wind power, something we are very proud of, and inspired us to think differently about what the definition of green beer truly means and how to celebrate St. Patrick’s Day in a new way this year,” Monica Rustgi, VP of Marketing at Budweiser said in a statement.
This #StPatricksDay we’re turning EVERY BEER into #GreenBeer, no food coloring needed. We’re donating enough renewable energy credits to = the electricity needed to brew every beer in the U.S. for the day. 🍀♻️
— Budweiser (@budweiserusa) March 12, 2021
“As one of the world’s biggest brands, we’re committed to reducing our environmental impact, and through this campaign, we invite others to join us in helping to change the beer industry to be a more sustainable one.”
Back in 2019, Budweiser announced – by way of a Superbowl commercial – that it was the first Anheuser-Busch to brew using 100% renewable energy from wind power.
Anheuser-Busch is working to brew all of its beers with 100% renewable energy by 2030, it has been reported.
We previously reported on AB InBev’s rebound in the second half of 2020, a story you can read more about here.