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Wine Scholar Guild announces new Ambassador for Asia

Education provider Wine Scholar Guild (WSG) has appointed Corinne Mui as the Ambassador for Asia, to lead the development of its programmes in the region.

To support the fast growth in Asia, WSG is excited to announce that Corinne Mui is joining the team as WSG Ambassador for Asia.

Based in Hong Kong, Mu brings 15 years of experience in wine education in Asia to the role. As the former COO of AWSEC, WSG’s first programme provider in Asia, Mu has been at the forefront of introducing WSG programmes to Hong Kong and China since 2013.

“As school COO and instructor, Corinne has been part of the WSG family for years. She has a comprehensive understanding of the WSG programs and embodies the core values of the Wine Scholar Guild: being inclusive, student-centric and academically rigorous.

“Her exceptional familiarity with wine education in Asia will be invaluable in developing the reach of WSG programs and supporting our existing network of program providers in Asia” stated Julien Camus, WSG founder and president.

Mui said: “People in Asia are looking for very specialised and more in-depth wine education which is exactly what WSG programs offer. I’m thrilled to take up this exciting new challenge as WSG Ambassador and I really hope to bring first class wine education to new channels across Asia.”

Camus added: “We have seen incredible interest, dedication and success from our students and instructors in Asia. Corinne and her team will make sure they get the attention, support, and accessibility they deserve”.

Originally launched in the US in 2005 as the French Wine Society, Wine Scholar Guild, provider of specialised study programmes on the wines of France, Italy and Spain. In 15 years, WSG is now a global organisation with close to 100 programme providers in 40 countries. In the last three years, Asia has been the fastest-growing market for WSG programmes with partner schools across China, Hong Kong, Singapore, Taiwan, Japan, South Korea, Vietnam and Thailand.

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