Bacardi launches cocktail campaign in SingaporeBy Alice Liang
Bacardi has launched a new marketing campaign in Singapore called #CraftedForYou, which encourages customers to shop the brand’s portfolio of spirits with the promise of complimentary cocktails at top bars in the city.
In order to promote home drinking experience with Bacardi’s portfolio, the #CraftedForYou programme invites customers to visit top bartenders and draw inspiration for their home cocktail creations with dedicated spirits.
From now till 31 March 2021, once shoppers purchase a bottle of Bacardi’s premium products from Singapore local retailer Wines n Spirits will, they will also receive a complimentary gift card to redeem for two crafted cocktails at some of the top bars in Singapore.
The bartenders at each participating bar will create two custom drinks based on the gift card recipient’s preferences. Drawing on everything from their mood to favourite flavours and ingredients, the bartenders will develop custom cocktails on the spot using the selected brand.
The highlighted labels participating in the program include Aberfeldy 12 Years Old, Dewar’s 15 Year Old blended whisky, Bacardi 4, Bacardí 8, Patrón Silver Tequila and Oxley Gin.