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Vinexpo NY to host creative market entry webinar

Trade show Vinexpo New York is to host a webinar in partnership with the Wine Business Institute at Sonoma State University to shine a light on effectively launching products in the US.

Statue of Liberty – New York City

The panel will brings together experts from wine law, marketing, direct to consumer strategy and international brand development to discuss the different strategies needed for different geographic markets in the US.

Panelists include John Trinidad, partner at Dickenson, Peatman & Fogerty, Stephanie Peachey, who was recently employed as vice president of the luxury portfolio at Fetzer Vineyards which is owned by Concha y Toro in Chile, Michael Traverso, international brand manager of Jackson Family Wines International, and Geralyn Brostrom, wine business instructor at Sonoma State University.

They will go over topics such as how to assess a brand’s viability “from afar”, which states would are the best to target depending on the product, how and where to find an importer, and the fine details small businesses would need to know before they embark on a US expansion.

It will take place on 12 November at 5pm GMT.

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