Welsh Rugby Union releases its own beer
The Welsh Rugby Union (WRU) has released two beers ahead of its game against France this weekend as part of a new partnership with Brecon Brewing.
The new beers, the WRU Gold and WRU IPA, will be available this week ahead of Wales’ return to international rugby this Saturday.
The WRU has changed its official beer partner from Brains to Brecon. This means that Brecon will have exclusive pouring rights at the Principality Stadium, when crowds are allowed back, until 2023.
The WRU IPA is described as a 5% ABV golden IPA, with citrus and resinous aromas with spice and black pepper on the palate, while the WRU Gold is a 4% ABV golden ale with flavours of citrus and tropical fruit.
The beers are available in four-packs in selected Spar, Nisa, Filco and Castell Howell stores as well as online from Brecon Brewing in cans, kegs and casks.
Commenting on the new deal, WRU CEO Steve Phillips said: “To be in a position to announce a new partnership deal during these difficult times for our national game world-wide shows the innate value and strength of the Welsh rugby brand and is a credit to our commercial team.
“We are delighted to welcome Brecon Brewing to the Welsh rugby stable as our official ale partner and particularly pleased with the agreement to produce two new artisan WRU beers.
“Supporters will now be able to toast their rugby heroes on the pitch and know that with each drink they take, they are directly supporting Welsh rugby including our national and regional teams and, more importantly, also the clubs who are the lifeblood of our game.”
Buster Grant, head brewer at Brecon Brewing, added: “We’re really proud to be working with the WRU for these two exclusive beers, and very excited to create something unique amongst World rugby, whereby the sales of beers to supporters feeds a virtuous circle which helps promote rugby at all levels across Wales.
“We’re hoping that Welsh supporters and Welsh rugby clubs will get behind these beers and therefore support the WRU.”