Sarah Jessica Parker wins best launch at db awards
Sex and the City star Sarah Jessica Parker scooped the award for Best Launch at the 2020 Drinks Business Awards for her Invivo X Sarah Jessica Parker brand.
The Drinks Business Awards judges described the launch campaign as “slick, super professional and perfectly pitched at its target audience”.
The standout campaign within its category, our judges praised the level of commitment of those involved in the brand, which, while new, has a clearly defined long-term vision.
To celebrate the win, Parker and her business partners at Invivo Wines, Tim Lightbourne and Rob Cameron, filmed an awards ceremony-style acceptance speech in New York and New Zealand.
“This was a wonderful surprise, enormously flattering and a great honour. I want to thank everyone at the Drinks Business for including our little brand. We’re tickled and thrilled and of course all credit is due to the small but mighty team of Tim Lightbourne and Rob Cameron,” Parker said from behind a black sequined facemask.
“From the marketing team, the winemaking crew and all our distributors. In the first month alone, we simultaneously launched in five countries. There were media interviews, launch events, digital campaigns and point of sale all rolling out to organise – it was a real team effort.”
The first wine in the Invivo X Sarah Jessica Parker range – a New Zealand Sauvignon Blanc from Marlborough – launched last September. Since its release a year ago, over 500,000 bottles of the Kiwi wine have sold worldwide.
Keen to be hands on, Parker is involved in the production of her wines, and takes part in the blending process with Lightbourne and Cameron.
The latest wine in the range is a southern French rosé made from a blend of Grenache, Cinsault and Syrah hailing from clay‐limestone soils within the Golden Triangle in Saint Tropez between Puget‐Ville, Les Arcs and Le Thoronet Abbey.
The 2019 rosé was made in collaboration with Provence producer Chevron Villette, with input from the Invivo team and Parker, who helped decide on the final blend during a tasting session in New York last December.