Four Pillars Gin names new distributors in Singapore and Malaysia
Australian gin distiller Four Pillars has announced the appointment of two new distribution partners in Singapore and Malaysia.
After a successful three-year partnership with Brand Connect Asia Pacific, Four Pillars has entered into a new partnership with Octopus Group in Singapore. The distillery is also expanding into the Malaysia market with the help of local distributor Luen Heng.
Four Pillars regional trade director, Mark Lawton commented: “First and foremost, we want to thank Brand Connect team for their hard work building the Four Pillars brand in the Singapore market. It’s obviously an incredibly difficult time for our industry globally, but we look forward to working together with the team at Octopus to continue to grow in this market once it is safe to do so.”
He was also upbeat about the new distribution partnership in Malaysia.
“To date we haven’t put much of a focus on Malaysia, but Luen Heng is the perfect outfit to help us establish a better foothold in that market. Strengthening our presence throughout South East Asia is one of our key focuses for the years ahead, and we look forward to working with Luen Heng to help us do so,” he said.
Four Pillars will continue to export its four core gins to the Singapore & Malaysian markets. These gins include Rare Dry Gin, Spiced Negroni Gin, Navy Strength Gin, and Bloody Shiraz Gin.
Four Pillars’ gin is currently available in 23 markets globally and the distiller has also been growing its presence in the global travel retail sector. The markets include Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Vietnam, South Korea, Taiwan, China, Sri Lanka, Philippines, Cambodia, Japan, UK, France, Denmark, Finland, Sweden, Norway, USA, Canada and the UAE.