Screwcap with natural finishes awarded design trophy

Guala Closures has announced today that its Savin Prestige range of screwcaps has won the Alufoil Trophy 2020 in the marketing and design category.

Guala’s new concept makes it possible to embellish an aluminium-shell cap with an insert made of a different material, such as wood (several varieties and colours), fabric (satin, Alcantara, lamé, etc.) or resins with natural effects (marble, stone, mother of pearl and so on).

This marriage of materials can be used to create personalised, high-end closures in a multitude of original and aesthetically pleasing combinations.

The European competition’s international panel of judges paid tribute to “a masterly partnership of a modern and some ‘noble’ materials”.

Veith Behrmann, group packaging manager at Nestlé Nespresso and head of the jury, stated: “We saw this concept as adding ‘premiumness’ to the closure in a very impactful way – like adding a diamond to a gold ring. This is a highly original piece of marketing and design and could improve the penetration of screwcaps into the higher wine and spirits segments – moving the acceptability beyond enhanced printing”.

Meanwhile, Paolo Ferrari, Guala Closures Group CMO, commented, “Savin Prestige provides a feeling of quality and sophistication to wine packaging, using the codes of fashion with prestigious materials, such as fabrics, wood or metallization finish, without compromising on the widely recognized preservation qualities of screwcaps.

He added, “We are very proud that the jury recognised this commitment to excellence in design.” Guala Closures’ innovation and design have been rewarded by Alufoil Trophies many times. Last year, e-WAK, the connected wine closure from the NěSTGATE™ range, was awarded a special prize by the jury. Savin Premium, the first product in the Savin range, won a Trophy as early as 2014.