Top new products: April

Jack Daniel’s Tennessee Apple

Tennessee whiskey brand Jack Daniel’s has launched its Tennessee Apple whiskey in the UK. A blend of Jack Daniel’s Tennessee whiskey and apple liqueur, the spirit has crossed the pond after a successful launch in the US in 2019. The brand says it hopes to capitalise on the growth of the flavoured spirits category In the UK. Flavoured spirits grew 58% in Britain and were the key driver of total spirits growth in the year to August 2019, according to Nielsen. Bottled at 35%, the whiskey features a blend of three types of apple: McIntosh, Red Delicious and Granny Smith.

RRP: £25.

Contact: Brown Forman Beverages UK, +44 (0)20 7478 1300

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