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Argentine wine brand Trivento launches new campaign

Argentine wine brand Trivento launched a new nine-month sponsorship campaign yesterday featuring eight new idents celebrating ‘Real Life Bold Discoveries’.

The best-selling Argentine wine brand has launched the new idents across Discovery, Quest, DMAX, and dplay, with the eight videos making up the first part of Trivento’s latest marketing campaign, while marking the third year of its partnership with Discovery.

The idents celebrate ‘Real Life Bold Discoveries’, in keeping with a theme that was rolled out last year online and on-pack by the brand, which is owned by Concha y Toro.

Trivento marketing manager Preety Johl said: “A bold discovery means different things to different people. It could be learning a new skill, or an adventure in to the wild, or even an emotional journey. We want to celebrate people’s discoveries and boldness, whether big or small, and encourage them to share their experiences with others, capturing eight examples across a diverse group of people and their discoveries, which reflect the much wider audience group.”

You can view the idents here.

The idents will be shown all day including on Primetime with shows such as Salvage Hunters, Gold Divers, Coopers Treasure and Gold Rush.

A still from one of Trivento’s just-launched Real Life Bold Discoveries idents

Trivento continues to show impressive growth in the UK, up 46.4% in value in the latest 52 weeks*.

It entered the wine top 20 at the end of 2019 and continues to rise – in the latest 12-week data it features at #14**, while ‘household penetration’ is up to 4.8%.***

Emma Ashton, head of marketing at Concha y Toro UK, said, “It feels like this is the breakthrough year for Trivento as a mainstream wine brand. It has shown phenomenal growth over the past five years, and now recent distribution gains as well as co-ordinated marketing campaigns are pushing it even further on.”

*Nielsen Scantrack Data, Total Coverage, 52w.e 22nd February 2020

**Nielsen Scantrack Data, Total Coverage, 12w.e 22nd February 2020

*** Kantar, 52 w.e 23rd February 2020

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