The drinks companies supporting the hospitality industry during Covid-19


Irish whiskey brand Jameson has pledged to donate US$500,000 to the United States Bartenders’ Guild to support members of the on-trade affected by coronavirus.

A statement on social media last week read: “Normally on St Patrick’s Day, we’d be celebrating our favourite holiday with everyone at the neighbourhood bar. And while many may not be able to get together the way they’d like to right now – we know that only one thing is certain – we need to keep the spirit of this holiday alive together.

“At Jameson, that means standing behind the people that have made Jameson what it is today: our neighbourhood bartenders.

“We are pledging $500,000 to support the charity of the United States Bartenders’ Guild because we know that there may be some hard roads ahead for members in this community.

“To our local bartenders: you’ve always had our backs, and we promise to always have yours.”

Owner Pernod Ricard has also promised to produce hand sanitiser at several of its brand sites.



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