The 10 most powerful wine brands in the world 2020

  1. Yellow Tail

Score in 2020: 61.1

Score in 2019: 60.3

This is the third consecrative year that Aussie brand Yellow Tail has topped Wine Intelligence’s brand power survey overall. The brand has widespread approval, and placed in the top 5 with consumers surveyed in Canada, China, Hong Kong, South Korea, the UK and the US.

Though there has been an overall decline in Yellowtails global brand awareness, the study found it has a strong connection score and a loyal customer base, which helped it to retain its top spot.

8 Responses to “The 10 most powerful wine brands in the world 2020”

  1. Mike says:

    I don’t think I would actually buy any of those.

  2. sidd Banerji says:

    Excellent.

  3. Neil says:

    Nope. Nope. Nope. Nope. Nope. Nope. Nope. Nope. Nope. Nope.

  4. Sim says:

    Not my glass of wine

  5. Drake Hail says:

    Remarkably similar to to the selection in my local convenience shop. The buyer must be very aware of global trends!

  6. Paul Jones says:

    Concha y Toro Cab Sauv is hard to beat quality v VFM…just saying.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters