Top new products: January

I Heart Gin

Freixenet Copestick has expanded its best-selling I Heart Wine range into spirits for the first time with the launch of two gins. These include a 40% ABV classic gin alongside a 37.5% ABV pink gin, which is flavoured with strawberry, juniper and herbs. I Heart brand manager, Dani McDonald, said the company was thrilled to be entering a new category with a product that was a “real standout. The spirits category has now become as complex and crowded as wine once was,” she said. “We therefore believe this is the perfect moment to introduce I Heart Spirits. For all those consumers that simply want a straight-talking, delicious, no-nonsense Gin and Tonic, we are the perfect solution. Accessible, attractive and affordable,” she said.

RRP: £16-£17.

Contact: Nisa, info@vitaspirits.com

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