Prowein 2020: craft spirits and beer zone returns

Global drinks exhibition Prowein will host a dedicated zone for craft spirits and beer businesses for a third consecutive year when it returns to Düsseldorf in March.

More than 6,800 exhibitors from 61 Nations showcase their products at ProWein each year.

Entering its 26th year, trade calendar stalwart ProWein has consistently been the world’s largest trade fair, with 74,105 m2 of exhibition space. Welcoming 61,500 visitors and 6,900 exhibitors from 64 countries, each year it attracts industry professionals from far and wide to Düsseldorf. As well as wine, almost 400 spirits producers will also be exhibiting.

Prowein’s ‘Same But Different’ exhibition will be returning in 2020, featuring more than 120 craft spirit, beer and cider producers from 24 countries. Also set to make a reappearance is the show’s long-running Champagne Lounge, home to almost 50 Champagne makers, and the Organic World, which will showcase over 40 different exhibitors.

Nicole Funke, Senior Project Manager ProWein said he international spirits and craft beer scene is “as lively and diverse as ever: alcohol-free spirits, gin that changes colours when mixed, craft drinks from exotic lands or classics revisited – the spectrum of craft spirits, craft beer and cider is getting wider and more colourful year on year, while the creative, quality-conscious handling of natural resources plays a prominent role at the same time.

“The urban hospitality and bar business but also beverage and food retail benefit from this development. ProWein, the world’s biggest and most important trade fair for wines and spirits from 15 to 17 March 2020, provides a great stage for these themes with its trend show “same but different” – and this for the third year now.

“Our exhibition hall 7.0 will once again become the epicentre of the international craft community.”

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