Top marketing campaigns and news: October-November

Ron Swanson launches whisky with Lagavulin

Parks and Recreation star Nick Offerman has launched his own whisky in partnership with Diageo-owned Scotch brand Lagavulin.

Lagavulin has unveiled a limited edition, 11-year-old whisky as part of its ongoing partnership with Offerman, which first began in 2014.

“I have spent countless hours parsing the alchemy for a new, limited-edition whisky with Lagavulin Distillery Manager Colin Gordon. Together, we have concocted a most edifying nectar – Lagavulin Offerman Edition Aged 11 Years,” Offerman said in a statement from Diageo.

“‘Carrying the signature Lagavulin Islay Single Malt peatiness with sweet berry and orchard fruit notes, this Scotch Whisky is for those who adore Lagavulin’s patented smoky flavour and the patience required to masterfully distill a Single Malt’ is what they told me to say, but I would rather just tell you that I am giggling with delight at the notion of people enjoying this limited-edition Scotch.”

Offerman and his P&R character Ron Swanson are well known for their love of Lagavulin. The collaboration between Lagavulin and Offerman began in 2014 with the launch of the My Tales of Whisky series.

The Lagavulin Offerman Edition Aged 11 Years has an RRP of $74.99, and will be available in retailers the U.S from November until stocks last.

The star has also worked with Lagavulin on the latest instalment of the My Tales of Whisky series. The series follows Offerman’s education in the world of whisky, from the role of peat in Scotch to barrel-making.

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