Top marketing campaigns and news: October-November

Bulleit Whiskey unveils $250 3D-printed trainers

Diageo-owned Bourbon brand Bulleit has collaborated with Dallas-based street artist Kyle Steed and design firm Tangible Creative on a limited edition run of 3D printed trainers, priced at US$250 a pair.

The footwear, believed to be the “first of their kind”, took more than 200 hours to develop, with the design inspired by Steed’s interpretation of what it means to be “on the frontier of culture”.

The shoes were unveiled last week at the Bulleit 3D Printed Frontier Experience in Dallas, complete with 3D printed bar, 3D printed cocktails and live mural painting.

The bar was created in collaboration with architects FAR and 3D fabrication specialists at Machine Histories. The cocktails, meanwhile, were developed by Print A Drinks’ Benjamin Greimel.

The trainers are available to purchase online from Sneaker Politics for US$250 a pair.

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