Top marketing campaigns and news: October-November

Jim Beam lists on Airbnb

How much do you love whiskey? Enough to wake up right next to a still house?

Jim Beam has listed a property in its grounds on Airbnb, giving Bourbon fans the chance to stay at its Clermont site for the same price as a bottle of Jim Beam Black. From 21 October, Airbnb users will be able to book stays at the Jim Beam American Stillhouse. Guests must be aged over 21 to stay in the property, which was built in 1919 and overlooks Everbach lake.

Priced at US$23 (£18) a stay, guests are able to tour the distillery, take part in a Bourbon tasting and sample a classic Kentucky barbecue meal.

Fred Noe, Jim Beam’s seventh-generation master distiller and Airbnb property host, said: “There’s no better time to experience Bourbon country than during the cool, crisp months of fall, so we’re welcoming Bourbon fans to join the Beam family during an overnight stay at our home in the rolling hills of Kentucky.

“We like to say that anyone who visits us comes as friends and leaves as family, so we’re thrilled to welcome our extended family for some Bourbon and Kentucky hospitality.”

The stillhouse, which can be booked for a maximum of six guests, boasts three bedrooms, “two and a half” bathrooms, a fully-stocked bar, a fireplace and fishing docks. A limited number of dates will be available on a first-come-first-served basis, which can be booked through to the end of the year.

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