Celebrities to be banned from alcohol packaging in South Korea

The South Korean government is seeking to ban local distilleries from using images of celebrities on bottles and cans to promote their products.

Singer Irene from the girlband Red Velvet is the face of Chamisul soju

As reported by Korea Times,South Korea’s Ministry of Health and Welfare is looking to enforce the ban in a bid to stop glamourising the consumption of alcohol.

The Korean government is seeking to ban images of celebrities on drinks packaging to prevent glamourising alcohol

The current law allows photos of celebrities to appear on bottles of soju, beer and other drinks packaging – a trend that has proved lucrative for local stars.

According to Korea Times, Irene from girl group Red Velvet and singer and actress Suzy are models for the nation’s top two soju brands.

“Popular celebrities such as actors or singers wield great influence over children and teenagers, so putting their photos on alcohol bottles and cans should be avoided,” Rep. Nam In-soon of the ruling Democratic Party of Korea told theKorea Times.

The ban comes after the South Korea government faced criticism for its lax attitude towards drinking in comparison to smoking. Cigarette packets now come with health warnings but little has been done to prevent the glamourisation of drinking.

The health ministry has a dedicated department responsible for anti-smoking projects, but lacks one for deterring alcohol consumption.

Both cigarettes and alcohol are classified as class one carcinogens in South Korea.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Assistant

Bancroft Wines Ltd
London, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more