Top drinks marketing campaigns and news stories: August

Ferrari celebrates five years at the Emmys

Ferrari at the 69th Primetime Emmy Awards Governors Ball at the Los Angeles Convention Center in 2017. (Photo by John Salangsang/Invision for the Television Academy/AP Images)

Ferrari Trento is returning to the Emmy Awards for the fifth year running as its official fizz, where it will be on pour at the Governors Ball. The 71st Emmy Awards, which recognise excellence in the television industry, are due to take place on 22 September at the Microsoft theatre in Los Angeles, California.

The bottle-fermented fizz will be on pour at the after-party celebration, known as the Governors Ball, will be served to guests as they enter, while a glittering tower of large format bottles will also be on show at the event. Among the expressions due to be served are the classic Ferrari Brut as well as Ferrari Rosé and Ferrari Perlé, which spends an extended time ageing on its lees for added complexity.

Guests will also be able to experience the fizz pre-show, as the brand reprises its appearance in the pre-Emmy’s event of 2018 with a dedicated ‘Ferrari Trento Villa’. Matteo Lunelli, president of Ferrari Trento, said: “We are genuinely proud that for the fifth consecutive year, the Television Academy has selected Ferrari Trento as the official sparkling wine of the Emmy Awards Season.

“Once again we will bring a touch of Italian style to one of the most glamorous events in the city of Los Angeles, celebrating the creativity and dynamism in the television industry with our Trentodoc sparkling wines.”

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