Top drinks marketing campaigns and news stories: August

It was a summer of lucrative sports deals, TV tie-ins and strange bar locations in the wine, beer and spirits industries this August.

(Photo: Jonathan Hordle/PA Wire)

We’ve rounded up our pick of the best activations, lucrative sponsorships and novelty drinks launches, from a pop-up gin bar in an east-London laundrette, to a whisky distillery launching a limited edition bottle in partnership with Netflix Original film Outlaw King.

Click through to see our pick of the marketing campaigns and news of the past month…