Champagne Giraud appoints new UK distributor

Champagne Henri Giraud has announced a new agency partnership with New Generation Wines to distribute its wines in England, Scotland and Wales.

Champagne Hneri Giraud’s CEO, Claude Giraud (Photo: Henri Giraud)

Claude Giraud, CEO of the Champagne house, said: “Champagne Henri Giraud features unique style, craftsmanship and the finest winemaking skills backed up by a family history dating back to 1625.

With its team’s expertise and our shared vision of excellence, we are very confident that New Generation will continue to build the most efficient off-trade/on-trade network and play a major part in the development of the Henri Giraud brand in the important UK market”.

James Booth, managing director of New Generation, added: “New Generation could not be more excited to work with Champagne Henri Giraud and their exceptional Champagnes, Coteaux Champenois Wines and very special Ratafia. The similarities in approach and philosophies of quality, differentiation, and focus on personal relationships, is the perfect partnership.

We look forward to building on the excellent work already achieved in the UK”.
The agreement came into effect at the beginning of the month and the house’s wines will be available to taste at New Generation’s stand at the London Wine Fair next week.