Top 10 defining drinks trends of this century so far

9. Posh and pink: Luxury rosé

At the start of this century, rosé was hardly considered a serious drink, and it wasn’t a celebrity-endorsed category. Now it is both. This is a sector of the wine world that has turned from big-brand blush quaffer to highly profitable fine wine, attracting A-list stars from Angelina Jolie and Brad Pitt to Jon Bon Jovi. Famous for off-dry orangey pink offerings from the likes of Portugal and California at the start of the millennium, now it is the height of sophistication to sip bone-dry rosés, primarily from Provence, and especially in large formats. The one requirement is that they must be pale. Just as the style of rosé has swung from sweet to dry since we launched db, the colour has changed too, going from a translucent ruby to a barely-tinged pink. With the maturation of the category has come diversity. Charted in detail by our Global Rosé Masters – a blind tasting first held by db in 2014 – pink drinks now come in a broad range of styles, from the very light, almost herbaceous, to the rich, creamy sort of wine that, if it were tasted in a black glass, one might assume was a great barrel-aged white Burgundy.

This century has seen rosé enter the realm of fine ageworthy wine, led by the introduction of Garrus, a Provençal pink from Sacha Lichine that spends 12 months maturing in barriques, and costs almost £100. It doesn’t represent the price pinnacle in rosé, however. That position is held by pink Champagne, with the likes of Laurent-Perrier’s Cuvée Alexandra proving a consistent top performer in our Rosé Masters, and with a price tag of more than £300. But the point is this: pink is no longer seen as something frivolous. Quite the opposite. Rosé now has a cachet that’s not carried by its blanc equivalent.

Toast: Château d’Esclans, Garrus Rosé, Côtes de Provence (Master medal-winner, Global Rosé Masters)

One Response to “Top 10 defining drinks trends of this century so far”

  1. Greg Fischer says:

    With green drinks in mind – The most sustainable wine on Earth is Mead. Craft Mead has developed not to be that off tasting syrupy overly sweet wine. With the different varietals of honey we are seeing craft meadmakers make fine mead both dry and sweet. Our Meadery Wild Blossom in Chicago produces the most locally wine made in the city.

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