Top 10 apps for wine lovers

Living Wine Labels

The Living Wine Labels app gives wine labels the ability to ‘come to life’.

It’s a burgeoning tool in the wine marketer’s arsenal, which Treasury Wine Estates, among others, has taken up with enthusiasm to promote its 19 Crimes wine range.

Upon moving your phone over a compatible AR-enabled wine label, the label is transformed into a moving image, telling the story of the label and bringing its backstory to life.

Treasury’s 19 Crimes range, for example, depicts the image of infamous convicts, with the moving image telling each of their story.

The technology has also been applied to a range of The Walking Dead Wines (exclusive to US and Canada), unlocking interactive games to play within the TV show’s zombie-verse.

Find out more on iTunes or on Android’s Google Play

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Rioja Masters 2019

Deadline : 1st August 2019

Champagne Masters 2019

Deadline : 12th August 2019

Click to view more

The Global Organic Masters 2019

View Results

Cabernet Sauvignon Masters 2019

View Results

Click to view more