Tovaritch to reveal rebrand at ProWein

Vodka label Tovaritch will launch a new vodka infusion with a striking bottle design at ProWein this weekend.

T! RED, the new product, is an infusion of Tovaritch Premium vodka and wild berries. With its 25% ABV, low sugar content and fresh aftertaste, T! Red is designed to be consumed as a shot or as part of a mixed drink.

Last summer, Tovaritch! won a Trophy in the Organic Standard category from International Spirits Challenge 2018.

“For any single vodka to reach 109 awards, it is an impressive achievement,” Eugenio Litta Modignani, CEO of Tovaritch, said.

“T! Red new design and branding is the next step towards a more minimalist and premium image of one of our product while keeping the high-quality standard it is known for”

T! RED will be introduced in the UK, Benelux and the Middle East this year. The brand can be found at ProWein in Hall 7, C54.