Top drinks marketing campaigns and news: January

Concha y Toro

Chilean wine giant Concha y Toro received the Cool Place to Bike award last month for its success in its sustainability objectives.

Overall, the producer as saved 4.2 tons of CO2 emissions, the equivalent to avoiding 1,547 litres of fuel, planting 279 trees, doing 86,698 minutes of exercise or burning 420,000 calories.

The company encouraged its employees to download an app, developed by Kappo Bike, which measures the daily journeys carried out either by foot or by bike. All its employees participated in the campaign throughout November last year.  

“This initiative not only helps the environment, but also the competitors, by improving their health and quality of life, which you can see in the final results: in total, there were 419,000 calories burned and 31,250 trips carried out, which equated to 274,000 kilometres. This is the same distance as going around the Earth seven times”, said Iván Páez, founder and CEO of Kappo.

Páez also said that 55% of the companies that participated in “Cool Place to Bike” achieved, and in some cases exceeded, their goals. He hopes to increase participation for the next campaign, which will happen in April 2019, as the goal is to increase health and environmental awareness in Chile.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Sales Operations Manager (On Trade)

Berkmann Wine Cellars
London, UK

Wine Sales Executive

Anthony Byrne Fine Wines
Midlands and Northamptonshire

Business Development Executive - London

Jascots Wine Merchants
London, UK

Managing Editor

The Drinks Business Hong Kong
Hong Kong

Events Marketing Coordinator

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
London, UK

Marketing Assistant

Harviestoun Brewery
London, UK

Logistics and Forecasting Manager

WADDESDON WINE
Aylesbury, Buckinghamshire, UK

Brand Communication Executive

Bibendum
Regent's Park Road, London NW1 8UR, UK

Canterbury Wine Festival

Canterbury,United Kingdom
22nd Jun 2019

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more