Top drinks marketing campaigns and news: January

Hogs Back Brewery

Surrey brewery Hogs Back encouraged consumers to start 2019 by going “TEA Total” and enjoying a pint of its flagship beer TEA, which stands for Traditional English Ale.

The ‘Support Your Local – Go TEA Total’ appeared on pump clips and posters in pubs as well as on social media.

Rupert Thompson, managing director of Surrey-based Hogs Back Brewery, said: “Our TEA Total campaign is a little tongue-in-cheek, but also has a serious message behind it. Pubs are an important part of the community, and they particularly need support during January, which has always been a quiet month for the trade and become even quieter since the arrival of Dry January.

“Equally, we’re encouraging people to enjoy a locally-brewed beer or two in moderation, even if it’s just once or twice during January. This can be a difficult time of year for many people; a pint shared with a friend in the pub is an important way of countering social isolation, and contributes to our overall well-being.”

“Our poster features a checklist that encourages people to be moderate in all things, whether that’s visiting the gym, starting a diet or enjoying a pint of local ale!”

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