Top drinks marketing campaigns and news: January

Hogs Back Brewery

Surrey brewery Hogs Back encouraged consumers to start 2019 by going “TEA Total” and enjoying a pint of its flagship beer TEA, which stands for Traditional English Ale.

The ‘Support Your Local – Go TEA Total’ appeared on pump clips and posters in pubs as well as on social media.

Rupert Thompson, managing director of Surrey-based Hogs Back Brewery, said: “Our TEA Total campaign is a little tongue-in-cheek, but also has a serious message behind it. Pubs are an important part of the community, and they particularly need support during January, which has always been a quiet month for the trade and become even quieter since the arrival of Dry January.

“Equally, we’re encouraging people to enjoy a locally-brewed beer or two in moderation, even if it’s just once or twice during January. This can be a difficult time of year for many people; a pint shared with a friend in the pub is an important way of countering social isolation, and contributes to our overall well-being.”

“Our poster features a checklist that encourages people to be moderate in all things, whether that’s visiting the gym, starting a diet or enjoying a pint of local ale!”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more