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Portuguese wines on the up in UK

The latest figures from Wines of Portugal show that sales of Portuguese DO wines have seen volume and increases of over 30% in the UK in the past year.

Volume sales have risen 34% in volume from 35,883 hectolitres in 2017 to 48,092hl last year and with that came a corresponding value increase of 33.7%.

These figures make the UK the sixth biggest importer globally for Portuguese table wines and third largest if fortified are included.

That said, still wines are the main river of growth for Portugal now, the full gamut of its various grape varieties and exceptionally fair value proving a draw with both the trade and consumers.

Sonia Vieira, marketing director of ViniPortugal, commented: “The continued rise of Portuguese wine imports to the UK demonstrates their relevance across the trade, allowing buyers to meet the needs of the increasingly discerning customer, whilst remaining profitable.

“We remain committed to building recognition for these wines across the UK and confident that we can continue to drive the UK consumer’s enthusiasm for Portuguese wines.”

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