Portuguese wines on the up in UK

The latest figures from Wines of Portugal show that sales of Portuguese DO wines have seen volume and increases of over 30% in the UK in the past year.

Volume sales have risen 34% in volume from 35,883 hectolitres in 2017 to 48,092hl last year and with that came a corresponding value increase of 33.7%.

These figures make the UK the sixth biggest importer globally for Portuguese table wines and third largest if fortified are included.

That said, still wines are the main river of growth for Portugal now, the full gamut of its various grape varieties and exceptionally fair value proving a draw with both the trade and consumers.

Sonia Vieira, marketing director of ViniPortugal, commented: “The continued rise of Portuguese wine imports to the UK demonstrates their relevance across the trade, allowing buyers to meet the needs of the increasingly discerning customer, whilst remaining profitable.

“We remain committed to building recognition for these wines across the UK and confident that we can continue to drive the UK consumer’s enthusiasm for Portuguese wines.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more