Top 10 online drinks retailers for 2019

A new report by Salience Search Marketing has revealed the top 10 online drinks retailers in the UK in terms of search engine optimisation and social media following.

A new report by search engine strategy firm Salience Search Marketing has revealed that Naked Wines remains in the top spot when it comes to the number of monthly searches.

Naked Wines comes in at first place, followed by Bargain Booze and then Fortnum & Mason. Master of Malt is fourth place, The Whisky Exchange is fifth and Majestic is sixth. Laithwaites was seventh, was eighth, Virgin Wines was ninth and The Wine Society rounded out the top 10.

Naked wine receives an average of 201,000 searches per month, which is a 21.8% increase from 165,000 searches on average last year.

Bargain Booze, which came in second, received on average 60,500 searches, and received 49,500 on average.

The top five retailers with the best social score are: The Whisky Exchange, followed by Fortnum & Mason, 31Dover, Bargain Booze and Master of Malt. Salience calculates the social score by considering followers and engagements across all social platforms, and the top five have demonstrated strong followings, content engagements and product campaigns.

With link authority, Master of Malt came out on top, followed by The Whisky Exchange, Fortnum & Mason, BBR and Laithwaites.

The sites that had a low volume of high quality referrals each month were Adnams, Oddbins, Waitrose Cellar, Beer Hawk and Roberson Wine, and they have been advised to scale up. However, those who had a high volume of low quality referrals were Drink Supermarket, Whisky Shop, Virgin Wines, Loch Fyne Whiskies and Drinks Direct.

In terms of increasing visibility year-on-year, the top five were The Drink Shop, 31Dover, Virgin Wines, Beer Hawk and the Sunday Times’ online wine club, while the bottom five were Fortnum & Mason, Urban Drinks, Master of Malt, Adnams and Calais Wine.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Tuscan Masters 2019

Deadline : 1st July 2019

The Global Grenache Masters 2019

Deadline : 5th July 2019

Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more