Top wine and spirit trade fairs of 2019

ProWein, Düsseldorf, Germany

17-19 March

One of the biggest trade shows in the world, ProWein will host its 25th edition in March, with around 6,800 exhibitors expected to fill 10 cavernous exhibition halls over three days. A key event in the trade calendar, more than 60,000 wine professionals are expected to attend the show, with nearly 7,000 exhibitors from all major wine-growing regions represented, as well as 400 spirits exhibitors.

A large tasting zone presenting the winning wines from the spring edition of Mundus Vini will be on free pour, while the Champagne Lounge will also return, presenting wines from 40 Champagne houses, as well as around 150 brands in ProWein’s wider Champagne area. A section dedicated to showcasing craft spirits, in the ‘same but different’ hall, will also return. After a successful debut last year, this year the ‘same but different’ show will focus on craft beer, spirits and ciders, with more than 100 exhibitors from 20 countries set to attend. The Fizzz Lounge, meanwhile, which focuses on cocktails and apéritifs, will place a special emphasis on the issue of zero waste, looking at ways to reduce waste and how to reuse materials at the bar. As always, the show will be supported by a programme of masterclasses and seminars as part of the ProWein Forum, led by global wine experts.

To mark the 25th anniversary of ProWein, several smaller campaigns are also planned. ‘Coming home for ProWein’, will include production of a limited edition Killepitsch – Düsseldorf’s traditional liqueur – as well as branded merchandise, while small goodies will be given away throughout the event.

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