Naked Wines takes on Garçon’s flat wine bottlesBy Lauren Eads
Subscribers of UK online wine merchant Naked Wines can now have a bottle of wine posted through any letterbox thanks to a partnership with Garçon Wines, which last year launched an innovative flat wine bottle.
Garçon Wines was launched by 29-year-old entrepreneur Joe Revell in partnership with Santiago Navarro in 2017, and claims to be the first wine packaging solution capable of being posted through a customers’ letterbox.
The slimline screwtop bottles have the same 750ml volume of a conventional glass wine bottle but have been flattened and made longer so they can fit through a letterbox.
The bottle itself is 32cm in length – about 2cm taller than a regular wine bottle – and is made from 100% post-consumer recycled plastic, and is also fully recyclable.
If successful, more wines will be made available in the flat-bottled format.
Laura Rosenberger, Naked Wines’ chief operating officer, said: “We are excited to partner with Garçon Wines. With Garçon’s letterbox-friendly bottles, we can now offer our customers a new way to send gifts and introduce their friends to Naked with a bottle direct to their doormat.”