Naked Wines takes on Garçon’s flat wine bottles
Subscribers of UK online wine merchant Naked Wines can now have a bottle of wine posted through any letterbox thanks to a partnership with Garçon Wines, which last year launched an innovative flat wine bottle.
Garçon Wines was launched by 29-year-old entrepreneur Joe Revell in partnership with Santiago Navarro in 2017, and claims to be the first wine packaging solution capable of being posted through a customers’ letterbox.
The slimline screwtop bottles have the same 750ml volume of a conventional glass wine bottle but have been flattened and made longer so they can fit through a letterbox.
The bottle itself is 32cm in length – about 2cm taller than a regular wine bottle – and is made from 100% post-consumer recycled plastic, and is also fully recyclable.
Currently, Naked Wines making available a Cabernet Sauvignon/Carmenere blend from Chile, selected by Naked Wines and packaged in its own branding, in flat bottles to its ‘Angels’ only.
If successful, more wines will be made available in the flat-bottled format.
Laura Rosenberger, Naked Wines’ chief operating officer, said: “We are excited to partner with Garçon Wines. With Garçon’s letterbox-friendly bottles, we can now offer our customers a new way to send gifts and introduce their friends to Naked with a bottle direct to their doormat.”