Watch: Ryan Reynolds puts silent meditation, cage-free botanicals and tears into gin
Actor and owner of Aviation Gin, Ryan Reynolds, has tried his hand at a marketing video, talking viewers through the gin’s production process, which includes four hours of silent mediation, an ordination by the Unitarian Church and citrus fruits misted with his tears.
In a video released yesterday, the Canadian-born actor narrated a ‘marketing’ video for his gin brand Aviation.
In the video he stated: “I take my responsibilities as owner of Aviation Gin seriously. This does not extend to our marketing, however, which I take as un-seriously as humanly possible”.
According to Reynolds, the ‘process’ begins each morning at 4am with the distilling team engaging in four hours of silent meditation.
He then reveals that the oranges used in the gin “are misted using only the tears of Aviation’s owner, me, Ryan Reynolds”.
Appealing to those concerned about botanical welfare, he confirms that all ingredients used are “humanely caught, cage-free and grain-fed”. Every bottle, apparently, is also ordained by the Unitarian Church of Fresno, California and serenaded by the music of Sarah McLachlan.
Reynolds bought a “significant” stake in Aviation Gin in February this year and has appeared on programmes including Jimmy Fallon’s Tonight Show in his role as brand owner and creative director.
In September, Reynolds and Virgin boss Sir Richard Branson announced a partnership that will see Aviation Gin served on Virgin Atlantic flights.
While Reynolds’ video was not based on truth, an English cathedral has recently released a gin, ingredients such as organic turkey breast have been used by gin producers, and distilleries in the US are using reggae, hip-hop and blues to create “musically matured” whiskies, Bourbons and rums.