Kellogg’s launches beer made with rejected cornflakes

6th December, 2018 by Phoebe French

Cereal giant Kellogg’s and Salford-based brewery Seven Bro7hers have teamed up to create a beer made with cornflakes that were either too big, too small or overcooked to make it through quality control.

The beer, called Throw Away IPA, will help the cereal manufacturer to cut down on its food waste. Seven Bro7hers, a craft brewery based in Salford, Manchester, swapped out around 30% of the usual mash bill for cornflakes.

The brewery used around 60kg of rejected cornflakes for the beer and 10p from each can purchased will be donated to food distribution charity FareShare.

Kellogg’s first approached Seven Bro7hers earlier this year when the brewer teamed up with BrewDog Manchester to make a cornflake milkshake IPA.

Kellogg’s has already reduced its food waste by 12.5% this year.

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