M&S releases wine with adult colouring-in label

UK retailer Marks & Spencer has released a wine with a label designed to be coloured in, tapping into a growing trend for adult colouring-in books said to aid meditation and mindfulness.

Daisy Fletcher’s design on a bottle of £8 Chilean Sauvignon Blanc

The high street retailer worked with Royal Academy of Art graduate and illustrator Daisy Fletcher on the design, which is featured on a bottle of Chilean Sauvignon Blanc.

Called Colour Me Sauvignon Blanc, consumers are being encouraged to colour in the plain label having drunk the bottle, and then post an image on social media using the #colourmewines for the chance to win a magnum of Prosecco.

Writing to her Instagram page, Fletcher said: “They approached me a few months ago with the idea of creating a label which could be coloured in to go with a carefully chosen wine, great for sharing with friends.”

The Chilean wine, priced at £8, is described as ‘crisp, fruity and fresh’ with top notes of gooseberry, lime and passion fruit, and will hit the shelves this week.

The trend for adult colouring books began in 2014. It’s said to be a helpful tool to relax and be present, with a calming affect similar to yoga or meditation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more