M&S releases wine with adult colouring-in label

UK retailer Marks & Spencer has released a wine with a label designed to be coloured in, tapping into a growing trend for adult colouring-in books said to aid meditation and mindfulness.

Daisy Fletcher’s design on a bottle of £8 Chilean Sauvignon Blanc

The high street retailer worked with Royal Academy of Art graduate and illustrator Daisy Fletcher on the design, which is featured on a bottle of Chilean Sauvignon Blanc.

Called Colour Me Sauvignon Blanc, consumers are being encouraged to colour in the plain label having drunk the bottle, and then post an image on social media using the #colourmewines for the chance to win a magnum of Prosecco.

Writing to her Instagram page, Fletcher said: “They approached me a few months ago with the idea of creating a label which could be coloured in to go with a carefully chosen wine, great for sharing with friends.”

The Chilean wine, priced at £8, is described as ‘crisp, fruity and fresh’ with top notes of gooseberry, lime and passion fruit, and will hit the shelves this week.

The trend for adult colouring books began in 2014. It’s said to be a helpful tool to relax and be present, with a calming affect similar to yoga or meditation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more